In an article posted Friday in The NYT, fans and font activists lashed out at IKEA's new catalog font as they switched from Futura to Verdana in an effort to save on costs with this new design route. It's an interesting article that shows how even the slightest bit of change in lettering can affect our perception of an already established brand. I was surprised at how much difference I really did see with the minor changeup..
The article can be found here:
Typography Fans Say Ikea Should Stick to Furniture
idsn.org article on the IKEA font switch. idsgn ikea article
here are a couple side comments on the switch:
"I wonder if they are going to start selling furniture at Wal-Mart now too..."
"At least they didn’t pick Helvetica."
...you be your own judge...
Some more images..
images found here
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