From what I can tell, it's the Mad Men of self serving/self decorating frozen desserts. With a classy and economical cardboard tray for storing your ice cream (categorized by adorable anthropomorphic designs), two toppings, and the real kicker - two sugar eyes that add a sense of childhood to your meal (yes ice cream can be a meal), it's a surefire way to make your heart flutter.
Overall, this shop screams perfection. Clean design, adorable marketing, customer customizable eating, and on top of all that - this is ice cream we're talking about!
Enjoy. I'm going to go cry into my Los Angeles frozen yogurt bar now.
Sources: Facebook, MocoLoco, Notcot
